Goosehead Insurance Appoints New CEO Amid Record Premium Growth
Goosehead Insurance announces leadership changes and reports a significant increase in written premiums. Mark Jones, Jr. will succeed Mark Miller as CEO, focusing on technology and growth strategies.

In a strategic move signaling both continuity and change, Goosehead Insurance, Inc. has announced that Mark Miller will retire as chief executive officer effective December 31, 2026. This transition comes as the company reports a remarkable $1.34 billion in written premiums for the second quarter of 2026, a 14% increase from the previous year. Mark Jones, Jr., currently the president and chief operating officer, is set to take over both roles on January 1, 2027, marking the start of a new chapter for the Westlake, Texas-based personal lines agency.
The decision for this transition appears well-timed, as Goosehead has experienced significant growth and strengthening of its market position under Miller’s leadership. His tenure has been marked by strategic initiatives that have not only propelled the company forward but also laid the groundwork for future successes. Jones, Jr., who joined Goosehead in 2016 and has been instrumental in overseeing the company’s finance and operations, is expected to continue this momentum.
Leadership Transition: A New Era
The succession plan, developed by Goosehead's board, reflects the organization’s commitment to long-term planning and stability. “Mark Miller has been an exceptional leader and partner whose impact on Goosehead will extend well beyond his tenure as CEO,” said Mark Jones, co-founder and executive chairman. Miller himself expressed confidence in the leadership team and the company’s future direction, stating, “I have complete confidence in Mark Jr.”
Mark Jones, Jr. has articulated his key priorities as he transitions into the CEO role. His focus will include:
- Technology Platform Expansion: Enhancing the company’s digital capabilities to improve customer experience and operational efficiency.
- Distribution Network Growth: Expanding the reach of Goosehead's services to new markets and customer segments.
- Long-term Shareholder Value Creation: Focusing on sustainable growth strategies to increase profitability and shareholder returns.

Remarkable Growth in Written Premiums
Goosehead’s recent financial performance underscores its competitive position in the personal insurance market. The company reported total written premiums of $1.34 billion for Q2 2026, representing a **14% increase** over Q2 2025. This growth is particularly impressive given industry forecasts from the Insurance Information Institute and Milliman, which project that personal lines net written premium growth will slow to single digits by late 2025. Goosehead’s performance, therefore, stands in sharp contrast to these predictions.
Key Financial Metrics
Several key financial metrics highlight Goosehead’s robust performance:
- Policies in Force: Grew by 15% year-over-year to approximately 2.1 million policies, accelerating from a 14% growth in the previous quarter.
- Client Retention Rate: Maintained at a solid 86%, indicating strong customer satisfaction and loyalty.
- Corporate Agent Headcount: Increased by 22% to 583, reflecting the company’s focus on expanding its workforce and capabilities.
- Franchise Producers: Rose to 2,190, up 5% year-over-year, showcasing growth in Goosehead’s franchise channel.

Financial Performance Highlights
In addition to the impressive premium growth, Goosehead’s financial performance has shown significant improvement across various metrics:
- Core Revenues: Reached $95.6 million in Q2 2026, a 10% increase from $86.8 million a year earlier.
- Total Revenues: Increased to $113.4 million, up **21% year-over-year**, driven by a surge in contingent commissions.
- Adjusted EBITDA: Jumped 30% to $37.9 million, with an adjusted EBITDA margin of 33%, reflecting enhanced operational efficiency.
- Net Income: Rose to $17 million, from $8.3 million in the prior year, with a net income margin of 15%.

Strategic Outlook and Future Growth
Looking ahead, Goosehead has updated its guidance for the full year of 2026, projecting total revenue growth of **12% to 19%** and written premium growth of **12% to 20%**. This positive outlook is not only indicative of the company’s current performance but also reflects its strategic initiatives aimed at expanding its market share and enhancing its service offerings.
The company’s focus on technology and innovation will play a crucial role in sustaining this growth. By investing in technology platforms, Goosehead aims to enhance operational efficiency and improve the customer experience, allowing the company to better compete in a rapidly changing insurance landscape.
Key Takeaways
- Goosehead Insurance reports record written premiums of $1.34 billion in Q2 2026.
- Mark Jones, Jr. will succeed Mark Miller as CEO on January 1, 2027.
- The company’s policies in force grew by 15% year-over-year, indicating strong market demand.
- Goosehead raised its full-year revenue growth guidance to between 12% and 19%.
- Client retention remains strong at 86%, reflecting customer satisfaction.
Frequently Asked Questions
What is the significance of Goosehead’s leadership change?
The leadership change at Goosehead Insurance is significant as it reflects a planned transition designed to maintain continuity while also injecting new energy into the company. Mark Jones, Jr. has been with Goosehead since 2016 and has a deep understanding of the company’s operations and culture, making him well-suited to lead the company into its next growth phase.
How does Goosehead’s growth compare to industry trends?
Goosehead’s growth, particularly the 14% increase in written premiums, surpasses industry trends which are expected to slow to single-digit growth rates by late 2025. This strong performance positions Goosehead as a leader in the personal lines insurance market and indicates that the company is effectively meeting customer needs despite broader market challenges.
What are Goosehead’s strategic priorities moving forward?
Under the leadership of Mark Jones, Jr., Goosehead aims to prioritize technology platform expansion, growth in its distribution network, and the creation of long-term shareholder value. These strategic priorities are designed to enhance operational efficiency, broaden market reach, and ensure sustainable profitability for the company.
How does Goosehead’s financial performance impact customers and shareholders?
Goosehead’s strong financial performance, evidenced by growth in revenues and net income, is beneficial for both customers and shareholders. For customers, a financially robust company is likely to offer better service and stability in coverage options. For shareholders, improved profitability and growth prospects translate to potential increases in stock value and dividends.
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